Summary

Discover how we gave 74 year old scientific distributor a new lease on life with a playful brand identity including a helpful little robot eager to assist you in your scientific mission.

Nurnberg Scientific was started in 1946 as a division of Nurnberg Thermometer. Nurnberg Thermometer started in 1895 in New York by a German immigrant family. Through the first half of the century they manufactured thermometers for research, industry and gauges for the marine industry. Lifelong employee, Sam Friedland, bought the company and saw the opportunity to expand into the general laboratory products business.

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What we've done

1. Strategic Discovery

2. Logo design

3. Complete design system and documentation

4. Landing page design & optimization

5. Co-Op campaign design with 3M

6. Creative re-focusing of brand story

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We've got work to do

Nurnberg needed help with a relaunce of its woefully under-developed, primitive website. They wanted to re-engage old customers who had drifted to newer, more convenient ordering processes offered by competitors, and want to address it with a fresh, clean, and modern brand to ignite new enthusiasm.

Their customer insights were ready for A/B testing. They were also rapidly growing and wanted to have a well documented visual guidelines for the product team to simplify onboarding and enhance visual consistency.

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Nurnberg asked as to help

— Take their product look to the next level

— Refresh their look and feel with an emphasis on reliability and efficient delivery

— Pair their new, enhanced systems with an identity that would hold for years to come

— Attract and nurture channel partnerships with major manufacturers to win new business

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Creating a refreshed identity with clear and targeted messaging was a crucial step in increasing credibility. Together with the Nurnberg web team, we have compiled a new visual structure using modern systems and promotional networks.