Summary

Discover how we gave this chemical supplier a fresh visual start. With over 30 years of experience, a huge list of products, and a large regional client list, it was time to replace their outdated look with a design that matched their ambitions.

ChemProducts specializes in providing a line of laboratory chemicals and specialties for distribution in the US market.

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What we've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Logo Redesign

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Website Homepage Redesign

ChemProducts needed help with usability and information architecture of their product website, landing pages mobile and web applications. They had short “startup” deadlines and had experienced lackluster results from other design companies.

Level asked as to help

— Take their product look to the next level

— Fix UX issues in mobile and web application

— Provide a visual framework that will help the product team iterate faster

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Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the ChemProducts team, we have compiled a new product page structure using the AIDA model and wrapped it in a nice package.